Reed in the News

August 16, 2019

The Crystal Mirror Moves to Dallas

The Reed Opera House bids a fond farewell to a long time tenant.

The Crystal Mirror’s Owner and founder Carma Cole has decided to relocate her metaphysical supply store and spiritual healing center to downtown Dallas, OR after 15 years of operation in the Reed Undergound. Carma will close her Reed store on Saturday August 17. There will be a grand opening celebration at the Dallas store on September 3.

Carma and partner Jeff have been Dallas residents for about 5 years and have been commuting to Salem to run the store. Meanwhile The Crystal Mirror has outgrown its Reed location. Their decision to relocate will put them closer to home with a bigger store which will allow Carma to display a larger variety of inventory and to build an improved spiritual guidance center.

The new store is located on Mill Street next to the Dallas Cinema. The drive from Salem is about 20 minutes and shoppers will find plenty of free parking on arrival.

Carma began her intuitive guidance counseling business in her home in 2000 where she also operated a food bank. She began ordering supplies and merchandise for her clients.

Soon her business outgrew her small home. She moved into a larger home in Keizer and within 6 months moved the business from her home into a retail space on Center and 17th in downtown Salem.

With business continuing to grow Carma began looking for a larger facility. She found the Reed Opera House and fell in love with a small space (B5) in the Reed Underground. She signed a lease agreement and opened the Reed location on May 1st, 2004.

Over the next 15 years The Crystal Mirror would continue to expand eventually absorbing two more surrounding spaces.

The Crystal Mirror in Dallas is scheduled to have its grand opening Tuesday, September 3 at

180 SE Mill St, Dallas, OR.
For more information please go to The Crystal Mirror on Facebook or call 503-967-5581

May 16, 2019 (Statesman Journal)

Surf’s up, Noble Wave brewpub opens today

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March 1, 2018


The historic Reed Opera House and 120 Commercial Street building (formerly Spaghetti Warehouse/Alessandro’s) are under new ownership.

On Feb. 26, 2018, the properties were purchased by Pacific Northwest property investor, Cumberland Holdings.

The company’s priority is to preserve the history and the sense of community of the Reed Opera House and implement a long-term plan to maintain and to improve the building’s operations. In addition, Cumberland plans to fully renovate the 120 Commercial Street building, converting it from a single tenant to a multi-tenant building. Cumberland will release more information in a few months that will further define this dynamic project.

Scott Chernoff, company principal, invests in projects primarily in Oregon. He has a strong grasp of the importance of the buildings and wants to continue their legacies.

“When I first toured the Reed Opera House, I was captivated by the architecture and unique tenants,” said Chernoff. “I commend Roger Yost for his excellent work to create this special place. We will add improvements here and there but the spirit of his work and history will live on,” he added.

Cumberland will hire Coldwell Banker Commercial Mountain West Real Estate as the leasing agent for the 120 Commercial Street building. Pennbrook Management will handle the property management and renovations. Pennbrook’s Jodie Vaughn will be the full-time, on-site manager.

Born and raised in Salem, Vaughn emphasized, “We want to ensure that the process of ownership transition, renovation and tenant management is as seamless as possible. Rest assured that any pre-scheduled events will go on as planned. We value our tenants and staff and are excited to continue working with them,” she added.

Coldwell Banker’s Pam Rushing, the leasing broker listing the 120 Commercial Street property said, “The building is an excellent location for fine dining and experienced restaurateurs.” The adjacent parking lot will be improved to offer more efficient and accessible parking.

May 12, 2017

Chira’s Restaurant & Catering Opening

Catering Menu (503) 851-8956  |  |  Facebook